Marketing Executive

Marketing executives develop and implement strategies to promote products or services, utilising their creativity and market knowledge to reach target audiences through advertising, digital campaigns and other marketing initiatives to drive brand awareness and sales.

Day-to-day Tasks

  • research customers and market trends to inform campaigns
  • develop working relationships with clients
  • write and edit content for print and online campaigns
  • understand brand guidelines and check they are followed
  • organise and promote events
  • manage marketing budgets
  • keep up to date with marketing trends and competitor activity
  • analyse data to plan and evaluate marketing campaigns 

Skills and Knowledge

  • the ability to sell products and services
  • excellent verbal communication skills
  • the ability to use your initiative
  • to be thorough and pay attention to detail
  • creativity and a willingness to solve problems
  • knowledge of media production and communication
  • business management skills
  • persuading skills
  • customer service skills
  • to be able to use a computer and the main software packages confidently

Industry Qualifications

 There are many qualifications in Marketing; one of the most well-known is the Chartered Institute of Marketing. 

Get in touch


Let's get social

Stay up-to-date with all the latest goings on via our social media channels.