Store Manager

A Store Manager is responsible for overseeing the operations and staff to ensure that the store runs smoothly.

Day-to-Day tasks

The main responsibilities of a Store Manager are to:

  • manage the stock levels and ensure there is sufficient stock to meet the customers’ needs
  • supervise the store and ensure that all the departments are functioning properly
  • look after the staff and their welfare
  • hire new employees and ensure they are trained
  • act as a point of help for staff and customers
  • deal with customer complaints and returns
  • manage the health and safety of staff and customers
  • produce reports, set targets for the team and monitor sales
  • oversee the security of the store and manage and record the cash

Skills & Knowledge

  • good at leading and motivating others
  • patient and calm under pressure
  • excellent communication skills
  • good organisational skills
  • problem-solving
  • sales skills
  • computer literacy
  • teamwork
  • good with numbers
  • able to think on your feet and adapt to new situations
  • able to manage conflict both with customers and staff and find a solution
  • a good understanding of how business works

Industry qualifications

Many companies do not require their retail store managers to obtain specific certifications. If someone wants to become a manager, it may help to take an online course in retail skills. 

In some cases, managers will be promoted after working their way up through the company or after working for another retailer.

Often they may manage a particular department before taking responsibility for the whole store.

Some retail organisations offer specific training programmes or workshops for people who want to be store managers. 

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