Content Executive

Content executives are responsible for creating and managing various types of content, such as articles, videos and social media posts. This is to engage audiences and promote a brand or product effectively. They work on developing creative plans to deliver content to target audiences.

Day-to-day Tasks

  • creating cool and interesting writing for things like emails, web pages and text messages
  • running campaigns to talk to customers and making sure everything is done on time
  • looking at how well promotions are doing
  • sharing ideas with the marketing team
  • building good relationships with other writers, designers, and people in marketing
  • staying updated on sports and casino news¬†
  • giving instructions to designers and writers with the help of brand leads
  • keeping the website and mobile content looking cool and new by organising stories and pictures

Skills and Knowledge

  • a creative person who knows a lot about sports and casinos
  • can handle many tasks at once, meet deadlines and work well under pressure
  • can work in a fast and creative team but also understands the important basics
  • thinks carefully and can solve problems
  • good at English and French, both in writing and speaking
  • knows how to use Microsoft Excel well
  • experience with industry tools like Salesforce and others is a bonus
  • knowing a bit about HTML is also a plus

Industry Qualifications

There are many qualifications in Marketing; one of the most well-known is the Chartered Institute of Marketing. 

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