Beauty Consultant
Beauty consultants help customers choose skincare, make-up, fragrance and other beauty products. They usually work in retail stores or beauty counters, combining product advice, demonstrations and customer service with sales.
Day-to-day Tasks
- Talk to customers about their preferences, needs and budgets.
- Recommend suitable products and explain how to use them.
- Demonstrate make-up or skincare products where trained to do so.
- Keep testers, tools and demonstration areas clean and hygienic.
- Process purchases and help with product enquiries.
- Check stock, replenish displays and report items needing reordering.
- Keep up to date with product ranges, ingredients and beauty trends.
- Work towards sales targets while providing helpful, honest advice.
Skills and Knowledge
- An interest in skincare, make-up, fragrance and beauty products.
- Friendly customer service and confident communication.
- Active listening and sensitivity to different preferences and needs.
- The ability to explain product benefits clearly.
- Attention to hygiene and presentation.
- Selling skills and an approachable manner.
- Accuracy with payments, stock records and product information.
Industry Qualifications
UCM offers the VTCT Level 2 Diploma in Beauty Therapy, which includes skin analysis, facial treatments and make-up application. This can provide useful background knowledge for beauty retail, although a beauty-therapy qualification is not essential for every beauty-consultant role.
For further information, visit UCM’s VTCT Level 2 Diploma in Beauty Therapy.